Tuesday, December 27, 2011

Resources to check out:

www.gimp.org - photo editing free, like PhotoShop
projectpln.com - check out grade 12 projects, especially one on bottom.
www.wolframalpha.com - will answer all your questions, even homework questions-including
calculus!

Saturday, January 8, 2011

Students visit Henry Russel Bruce Regional Advertising Agency

On Thursday, January 6, 24 Alburnett students from WebDesign Class and FBLA had the opportunity to visit Henry Russell Bruce (HRB) Regional Advertising Agency in Cedar Rapids for an interactive presentation on print and web design. HRB is a full-service advertising agency and internet marketing firm that builds brands and generates business for its clients.

We arrived about 9a.m. and were greeted by Thebeau, the CEO, who gave us a brief overview of the company. Then Jeff McEachron, the Senior Vice-President of Internet Marketing, discussed web design with the students. He started by reviewing how different ages of people receive their news, and then led into a discussion about creating websites for the target audience and what they need and how people may search on the web for information, using Alburnett student Haley Sevening and how she would search for shoes. Mr. McEachron continued with research as to hw the eye travels through a website and making sure a good website uses hot spots. At the end of his presentation, he reviewed with the group some different attributes on some websites, emphasizing the reason the items are on the website and what they are trying to accomplish. Briefly he discussed browsers and some of the differences, stressing the importance of testing each website in different browers.

After Mr. McEachron, Steve Erickson, the President and Creative Director, discussed print media and talked through how samples are created, emphasizing the importance of planning and putting important thought into what you are trying to have the customer take away from your media. He showed us many samples that HRB has created and gave us an office tour.

This was an outstanding experience for the Alburnett students and special thanks to HRB for making 2 hours to host and inform us about the Graphic Design area and careers. Also, thanks to Mrs. Miller, Alburnett Art teacher for attending. We hope to be able to do this again next year.